If you own a local business, there are several ways that can make your business more well-known in your locality and beyond. In this article, we are going to talk more about the best ways to market your business. Before anything else, though, let’s talk about branding.
At its very basic, branding is all about creating a unique personality for your business to make people remember you, for better or worse. While the name of your service or product as well as the logo and tagline are part of branding, the most important aspect can be summed up in this abbreviation: USP.
USP refers to Unique Selling Proposition. Think of the one thing that makes your product or service better than the other products in the market. That is your Unique Selling Proportion. Before you go out and market your business, make sure you are loud and clear about your USP.
Your USP should be reflected in your brand name, logo and tagline. When these marketing creatives are ready, you can then proceed with marketing. Ideally, you should be spending 80% of your time marketing your business, especially if you are serious about making your business successful.
Where your market your business depends on who your target market is. In general, though, the marketing methods we listed below will make any business successful.
Advertise on morning radio – Even with widespread use of the Internet, most people still prefer to listen to their favorite radio program in the morning. That said, advertise on your area’s most popular morning radio program.
Have a brand ambassador – If you know of anyone who has a great personality, you should ask him or her to become your brand ambassador. Have this person do all the talking if you’re joining events.
Create a website and app – Build a website that not only gives information about your business, but also allows your customers to order your product or book your service. Your website is basically your office on the Internet and so you should spend money on it. The services from this website should help if you own a local business.
Advertise online – Take Google, Bing and Facebook and advertise your business on these platforms. Even though they are different websites, they have the same pay-per-click advertising model.
Create viral content – People like to share stuff on their social media accounts. But not just any kind of content. The type of content that get shared a lot are funny videos or tutorials. Inspirational quotes and funny quotes are also popular. If you’re creating videos, make sure to have your brand ambassador host them.
Optimize your website for Google – Optimize just means making your website rank on Google for its most relevant and profitable keywords. To do this, contact an company that does local SEO.
The marketing methods we listed here are just some of the ways that you can market your business. If you are a one-man team, choose the method that you feel is the most cost effective